1322 
2024广州国际直播空间建设及创新产业博览会（LCIE）
Shenzhen International Live Space Construction And Innovation Industry Expo(LCIE)
全新视界 融合创新 沉浸体验 遇见未来
New Horizon
Integrated Innovation
Immersive Experience
Meet The Future
时间：2024年5月15日-17日 地点：广州琶洲·保利世贸博览馆
Time: May 15th-17th, 2024
Location: Poly World Trade Expo Center, Pazhou, Guangzhou
组织机构
主办单位：广东省直播电子商务协会
扩展集团
承办单位：企闻展览策划（上海）有限公司
广州扩展展览服务有限公司
吴先生13067931322
Host
Sponsor: Guangdong Live E-commerce Association
Kuozhan Exhibiton
Organizer:Guangzhou Kuozhan Exhibiton Services Co., Ltd
LCIE直播产业大会
-打造世界直播空间产业风标
LCIE Live Industry Expo
-Serve As The Bellwether For The World Live Space Industry
随着全球数字技术和5G网络的飞速发展，数字经济正不断改变人们生活方式和经济发展模式。作为当今全球贸易的重要组成部分，数字贸易不再简单地通过数字技术进行的实物商品贸易，而是包括更广意义上的数字服务贸易，数字货币的使用、数据和数字产品的销售、数字化服务贸易等。
大环境下技术创新催生了服务贸易不断发展出新模式、新业态，深入渗透并颠覆性地改变了传统贸易发展过程中的各个环节和交互方式，进一步推动了数字贸易全球化提速。
而其中直播作为企业对外营销和品牌文化的有效触点，乘着数字经济和直播经济的浪潮必然朝着更多样化的方向发展，各行业跨界合作，新型IP衍生，品牌文化的升级落点于直播空间建设和创新已是必然趋势，
品牌化、智能化、科技化的直播空间必然在各行业场景中得以深度应用，全面提升企业业务及数字化转型的进程。
2023年大量头部主播后撤，回归市场流量红利必然将被更具潜力的企业所截取，2024年，企业直播整个行业发展成熟度和特异性将飞跃式提升，品牌企业在深入了解用户的同时，更加重终端触达和用户吸引。在VR、AR、AIGC的加持下新型的品牌营销服务方案和沉浸互动式直播空间的诉求大大提升，企业直播将开启“标准化、个性化，智能化”的直播新时代。
With the rapid development of global digital technology and 5G networks, the digital economy is constantly changing people’s lifestyles and economic development models. As an important component of global trade today, digital trade is no longer simply a physical commodity trade conducted through digital technology, but includes broader digital service trade, the use of digital currency, sales of data and digital products, and digital service trade.
In the current circumstances, technological innovation has spurred the continuous development of new models and formats in service trade, which have deeply penetrated and fundamentally changed various links and interaction methods in the development process of traditional trade, further promoting the acceleration of digital trade globalization. As an effective element for enterprise external marketing and brand culture, live will inevitably develop towards more diversified directions in accordance with the wave of digital economy and live economy, cross industry cooperation, new IP derivatives, and the upgrading of brand culture will inevitably focus on the live space construction and innovation.Branded, intelligent, and technological live spaces will inevitably be deeply applied in various industry scenarios, comprehensively enhance the process of enterprise business and digital transformation.
In 2023, a large number of top anchors will return to market traffic dividends.The profitable market full of desiring opportunities will inevitably be possessed by more promising enterprises.In 2024, the maturity and specificity of the entire industry development of enterprise live will be greatly improved. Brand enterprises will not only deeply understand users, but also pay more attention to terminal reach and user attraction. With the support of VR, AR, and AIGC, the demand for new brand marketing service solutions and immersive interactive live spaces has greatly increased. Enterprise live will open the new era of “standardization, personalization, and intelligence”.
展会布局
Exhibition Layout
数字化飞速发展的新时代影响下，直播技术创新发展与直播空间建设市场需求增大的双重驱动下，企业直播市场将进入稳中求进，进而求精的深耕发展期。
Under the influence of the rapid development of digitalization in the new era, driven by the dual development of live technology innovation and the increasing market demand for live space construction, live market for the enterprise will enter a period of steady progress and further refinement of the deeply-rooted development.
借助珠三角产业集群优势，广东省直播电子商务协会和扩展集团在2024年5月15-17日于广州琶洲·保利世贸博览馆共同举办国际直播空间建设及创新产业博览会以下简称（LCIE直播产业大会），届时将邀请国内外优质直播供应链企业、主流平台、知名MCN机构、行业KOL、数字领域专家共赴盛会，充分发挥直播空间打造优势资源，为各方达成高效合作提供便捷通道，驱动传统营销模式转型升级，实现数字化经济新增长。打造直播空间全产业与数字贸易全面对接的综合服务平台。
With the benefit of the Pearl River Delta industrial cluster, the Guangdong Live E-commerce Association and Kuozhan Exhibition jointly will hold the International Live Space Construction and Innovation Industry Expo (LCIE Live Industry Conference) from May 15th to 17th, 2024 at the Poly World Trade Expo in Pazhou, Guangzhou. At the conference, high-quality domestic and foreign live supply chain enterprises, mainstream platforms, well-known MCN institutions, industry KOLs, and digital industry experts will be invited to participate, fully leveraging the advantages of live space construction resources,providing a convenient channel for efficient cooperation among all parties, driving the transformation and upgrading of traditional marketing models, achieving new growth in the digital economy,building a comprehensive service platform that integrates the entire industry of live space with digital trade.1000+参展企业
50+场次会议论坛活动
50000+全球专业观众
1,000+Exhibitors
50+Forum
50,000+Professional Global Buyers
8大优势 覆盖更全领域
8 Advantages Shifting Towards The All Areas
1全球首个直播空间产业链创新大展
全球首个以数字空间和直播空间打造为主题的产业博览会，本届展会聚焦新型营销模式变革，展示最新数字技术与创新成果，搭建IP联动、技术交流、跨界合作、贸易投资、人文交流的综合服务平台，助力品牌探索直播产业发展新格局、推动多样性的世界经济发展新载体、践行品牌、产品、用户无边界沟通创新空间的新模式。
- The World’sFirst Live Space Industry Chain Innovation Exhibition
The world’s first industrial expo with the theme of creating digital space and live space,this exhibition focuses on the transformation of new marketing models, showcasing the latest digital technology and innovation achievements, building a comprehensive service platform for IP linkage, technology exchange, cross-border cooperation, trade investment, and cultural exchange, helping brands explore new patterns of live industry development, promoting diverse new carriers of world economic development, practicing the new model of borderless communication and innovation space for brands,products and users.
2政策利好、搭建行业合作桥梁，促进产业完善与创新；
自“十二五”规划起，云计算、移动互联网等新兴业态便受到政策鼓励。近年来，鼓励发展数字经济、鼓励企业上云成为国家重点战略，直播相关的底层技术也频频受政策鼓励，互联网营销师得到官方职业认证、直播行业规范也陆续出台利好行业长远健康发展，企业直播行业迎来爆发式的发展机遇期。
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